Gourville, John T., and Joseph B. Lassiter III. "Steinway & Sons: Buying a Legend (A)." Harvard Business School Case 500-028, October 1999. (Revised February 2000.) ...
Steinway & Sons, the 167-year-old piano maker that the BBC deemed the "Rolls-Royce of pianos" in 2014. Steinway is best known for making grand concert pianos and for serving as luxe decor in the ...