Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

Dell has abandoned its long-standing XPS and Inspiron brands for a simplified tiered naming system: Dell, Dell Pro, and Dell ...

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

The company announced that will adopt a simplified branding strategy, reorganising its PC lineup into three tiers: Dell, Dell ...

Dell announced a shakeup of its entire laptop portfolio at CES 2025, retiring decades-old product brands for a more ...

LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs ...