Lean Cuisine Protein Kick Ricotta Cheese And Spinach Ravioli One of Lean Cuisine's product lines, its "Protein Kick" range, appears to be targeted purely at folks who are looking to get more protein ...

After six years of sales declines due to a negative association with the word "diet", Lean Cuisine needed to change consumer perception of the brand. Lean Cuisine conducted a social listening analysis ...

Lean Cuisine was losing relevance as diet quickly became another four-letter word. The result - five years of sales declines. The brand needed to pivot. And fast. Through social segmentation and brand ...