When it comes to frozen meals that appear to be healthy, Lean Cuisine is king. The Nestlé-owned brand has been supplying lower-calorie, lower-fat microwaveable meals to customers for over 40 years, ...
and families? social media posts regarding shedding pounds and cutting calories. The rollout comes on the heels of Lean Cuisine?s push to become an ally for women?s wellness. The food marketer is ...
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After six years of sales declines due to a negative association with the word "diet", Lean Cuisine needed to change consumer perception of the brand. Lean Cuisine conducted a social listening analysis ...
Lean Cuisine was losing relevance as diet quickly became another four-letter word. The result - five years of sales declines. The brand needed to pivot. And fast. Through social segmentation and brand ...
Brace yourself for small portion sizes, too—the portions, to me, were similar to that of a Lean Cuisine meal and left my tummy growling for more. While the menu earned high marks from me ...