Galanz decided that it needed to move beyond its OEM business to become a consumer brand. The case investigates the way that Galanz is seeking to do this, investing in R&D to stimulate product ...

NEWEX, an international brand, was established in 2008 with the business concept of providing professional solutions for massive global demands. Focusing mainly for the global markets, NEWEX remains ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. We found your next kitchen workhorse Alyssa Brascia is a staff shopping writer ...

Advertisement “I’ll never forget taking those brand sketches to Lennart Johansson (UEFA president) and Gerhard Aigner (general secretary),” Craig Thompson, the former managing director at ...

Candra Huff / Investopedia A brand is a product or a business with a distinct identity among consumers. A brand is created through design, packaging, and advertising elements that distinguish the ...

Amazon, taking a page from Target and Walmart, has launched a private-label food brand as households remain constrained by the high cost of goods. The announcement of Amazon Saver comes after ...

That’s why I spoke with tech and retailer experts, to learn more about the strengths and weaknesses of each TV brand, without drowning in specifications. I also used my own expertise as a tech ...

In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...