Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep ...

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...

Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...

The Dell New Year sale ends this weekend so there's not a lot of time left to score one of the manufacturer's best laptop ...

Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Dell ‘just tore down 40 years of sub-brands’ with its new line of devices - ‘We just tore down 40 years of sub-brands’, announces Kevin Terwilliger, head of PCs at Dell ...

Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The ...

The Dell Inspiron 15 is one of the best laptops for working from home without spending a fortune. It's currently on sale at ...