Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,

Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud

The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’

It's CES 2025, which means that we're getting almost inundated by tech news after the brief lull brought by the holiday period, but few announcements have felt as seismic as the one that Dell just made.

The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.