The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

Expanding its benefits beyond brides, David’s Bridal is adding new incentives ... also can save on bridesmaid and special occasion dresses, shoes, accessories and alterations, among other ...

From Chic Little White Dresses for Every Celebration to White for the Bridal Party, New Data Uncovers Exciting Trends in ...

Grace Means found the perfect wedding dress on sale at David's Bridal — but something didn't feel right. “It was absolutely beautiful, but a month or two later, I started having second ...

Introducing "Adored by David's," A Captivating New Bridal and Special Occasion Recommerce Program Featuring Dresses and Accessories, Perfectly Crafted for Eco-Conscious Shoppers Who Embrace Style ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...