One Facebook user took Bodyform to task over this unrealistic approach – writing this on their Facebook wall. How did Bodyform respond? With this post, and viral video starring the fictional CEO ...

Bodyform's advertising campaign also shows a man buying sanitary towels Bodyform has become the first brand in the UK to feature sanitary pads stained with red liquid, rather than blue, in its ...

Bodyform’s storming new ad, which you can watch in full below, features several women playing sports, biking, hiking, generally being physically active and ignoring the fact they’re bleeding.