LONDON, England (CNN)-- A month's salary for a handbag ... it's cheap and comfortable, and I don't buy more than I need." Boorman has also set up a self-help Web site called Brand-Aid.

We noticed you're using an ad blocker. We get it: you like to have control of your own internet experience. But advertising revenue helps support our journalism. To read our full stories, please ...

To learn more about how brands and platforms work with influencers, we spoke with Jennifer Li, CEO of MuseFind, and Tom Glazer, President of GiGi New York, a New York City based handbag company.

Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. The report was based on data from a survey of 12,000 consumers in 14 ...

A woman is warning consumers everywhere: If you buy name-brand soda, you’re getting scammed. TikTok user Tania (@taniaesmerodriguez) is a food influencer who also posts videos about parenthood.

What rational shopper would pay full price for a handbag in a luxury store when a parallel trader sells it brand new and authenticated for 30% less? Luxury companies say a weak Chinese economy is ...

“If this doesn’t work, everyone’s leaving,” he said. By Scott Cacciola Authentic Brands Group, which owns Sports Illustrated, is accusing Manoj Bhargava of failing to pay millions of ...

Opinions expressed by Forbes Contributors are their own. Julia Korn writes about leadership and career development. What do you think of when you hear the word “brand?” Perhaps you think of a ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Your brand needs more than cutting-edge technology and low prices to stand out. An authentic ... must attempt to stand out ...

What rational shopper would pay full price for a handbag in a luxury store ... to choke off parallel sales of the brand’s goods by having virtually no wholesale business. Other labels turn ...

For businesses aiming to resonate with their audience, especially within the Black community, an authentic narrative is essential. This article delves into the importance of crafting a brand story ...