The energy drink market is dominated by two companies at the moment: Monster Beverage and Red Bull. Within the U.S., Red Bull ...

F1 fans might soon see a big change for Lewis Hamilton off the track, as rumors mount about him landing a huge new sponsor deal. The seven-time champion, who’s ...

Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an ...

Monster Energy Yamaha Star Racing’s 450 team returns for 2025 with champions Eli Tomac, Cooper Webb, and Justin Cooper.

Lewis Hamilton is all set to end his $10.4 million sponsorship deal with Monster Energy and will now partner with another ...

The remaining uncertainties involve Rockstar Energy Husqvarna Factory Racing's lone rider, RJ Hampshire, who has a wrist ...

Lewis Hamilton’s long-term association with Monster Energy is set to come to an end for 2025 as he gears up for his Ferrari ...

Lewis Hamilton is reportedly set to end his long-term association with Monster Energy, in order to partner with Ferrari ...

The White Monster Effect, also known as The Black Monster Effect, refers to a TikTok trend created by fitness influencers ...

(Bloomberg) -- Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an industrywide shift toward health and wellness, where their ...