Digital Marketing News | Marketing Dive
网页The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology ...
Sneaker supremacy: Nike and Adidas battle for brand love
网页2022年5月10日 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original …
How Coke and Pepsi's rivalry shaped marketing — and where it …
网页2022年5月3日 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
Social Media Marketing News | Marketing Dive
网页4 天之前 · For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2. By Peter Adams • Aug. 1, 2024. More stories. The latest social media marketing news and articles for …
Burger wars: How Burger King's rivalry with McDonald's …
网页2022年5月17日 · Burger King’s profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald’s by name and claimed the chain’s burgers were 20% smaller than those of Burger King.
Inside Domino’s recipe for success with ‘Stranger Things’ fanatics
网页2022年10月18日 · That might explain why Domino’s execution paid off despite some of the results not registering as gangbusters on a surface level. A Kantar analysis revealed a 30-second cut of the ad for broadcast, titled “Strange Order,” played as average among a general population of 18- to 65-year-olds. “It didn’t necessarily land,” said Trumbull.
Under Armour taps celebrity athletes for global ad campaign
网页2020年1月15日 · Athletic apparel and footwear company Under Armour launched a global ad platform that taps into the stories of celebrated athletes, Kevin Plank, founder and executive chairman, revealed at the National Retail Federation’s Big Show on Tuesday. The campaign will run across broadcast, online, out-of-home and social media, according to a …
9 campaigns that boosted the mood in 2022 | Marketing Dive
网页2022年12月12日 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Home Depot tops inclusive brand rankings as DEI faces challenges
网页2024年3月1日 · The Home Depot was 2023’s most inclusive marketer, followed by Unilever’s Dove and nonprofit the Ad Council, according to a report from the Alliance for Inclusive and Multicultural Marketing (AIMM) conducted with the Cultural Inclusion Accelerator (CIA). The home improvement retailer also ranked second in the report’s ad …
Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic ...
网页2024年3月21日 · Miller Lite is resurrecting a decades-old “Great Taste, Less Filling” campaign, seeking to tug on consumer nostalgia, according to a press release. The creative features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities, echoing ads that first started airing in the ’70s.
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