Research - Digital Content Next
网页Research for and about the digital media industry conducted and curated by the trade association exclusively dedicated to the interests of high-quality digital media companies.
Digital Content Next (DCN)
网页Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
Countering the revenue loss caused by ad blockers
网页2020年8月12日 · In this case, the revenue loss can be calculated as (28/100)* (5000000*2.8*3/1000) = $35,280/month or $423,360/year. (Here’s an adblock recovery calculator we designed to make this easier.) It’s important to note that revenue loss due to ad blockers grows in direct proportion to traffic. So, it may not be worth the effort for a …
Understanding the role of relevance for the news audience
网页2019年2月27日 · The research evaluates the ways in which people are drawn to news, how it helps them make sense of their lives, and shapes their views of the world. Relevance is a key driver in consumer decision-making on news content. Ultimately, perceived relevance determines whether consumers end up engaging with a particular news story.
Trust in news varies by source and demographics
网页2024年8月13日 · The New York Times was the only newspaper to hit the 50% mark in trust, with The Wall Street Journal falling just short at 49%, and The Washington Post at 46%. NPR was trusted by 47% of those surveyed, tied with USA Today. Bringing up the bottom of the trust list were Yahoo News (40%) and HuffPost (39%). However, it’s notable that …
Overview - Digital Content Next
网页About DCN / Read our Trust Principles. Digital Content Next is the only trade organization dedicated to serving the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. The organization was founded in June 2001 as the Online Publishers Association (OPA).
5 insights during the intermission between US v Google I and II
网页2024年8月15日 · Google, LLC. So, as we look toward the start of the next phase in the antitrust actions against Google, here are five key considerations for media executives, journalists covering these cases, and for the general public—as this company’s anticompetitive behavior impacts almost every person online. 1. Ending Google’s …
Instagram Inspiration: Exploring NatGeo’s socially responsible …
网页2021年8月12日 · Finding the nuance in conservation conversations. Raab’s aim with NatGeo’s Instagram accounts is to educate, rather than overwhelm followers with problems. “Anything that we do is impact driven,” he emphasised. “We know the change that we want to see is going to have to come from future generations. So our hope is that [Instagram] …
Technology innovations drive 2024 media trends
网页2024年5月7日 · New technologies will be critical to the media landscape in 2024, converging with trends towards immersive, personalized experiences and the increased impact of the creator economy, according to Arthur D. Little’s State of the Media Market 2024.The report is subtitled “Back to Balance: A Year of Prudent Economic Expectations,” reflecting the …
Digital media behaviors between older and younger generations …
网页2022年2月21日 · Some differences between generations seem irrefutable while others seem little more than the function of age and maturity. Without doubt, we have observed the many impacts of digital transformation on Millennials and Gen Z. Yet, while the rise of digital ubiquity is certainly one of the most profound impacts on culture (and certainly media …